One of the most awkward of situations is the request for a recommendation when you are not that enthusiastic about the person requesting. How do you say no?
The direct approach is the most effective but we usually are a little squeamish about being so definitive. Cases in which the individual has shown marginal skills, maturity and professionalism make saying no easier but what about those instances when the individual did his/her best and fell short of expectations?
Do you assess if the recommendation is about a specific job opportunity or a blanket recommendation?
I have been in both situations.
The first was a request for a website testimonial. I said yes and my written recommendation was inserted into the site and no other testimonial was ever published. Did no one else offer? Did no one else experience a positive result with the person? Perhaps the individual thought one was enough. I felt used for that recommendation.
The second recommendation request came from an individual wanting something similar as my first example. She wanted a testimonial for her brochure. I said yes with a caveat ... that I see how my recommendation was used BEFORE she went into publication. That was the end of that request. I didn't want to step on artistic toes but I also didn't want a repeat of feeling used.
The best recommendations I have given were those which I offered before any request. If I am pleased and satisfied with someone's work, I will offer upfront. No need to have an awkward moment.
It is definitely easier to give a recommendation when it is about a very specific type of work performed because of the level of detail that can be given. Blanket recommendations leave the door open for creative interpretation. Now, I site the exact type of work performed, how it was executed and the ease of working with the person. Taking a very specific approach makes my decision on recommendation giving a lot simpler.